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Tony Vassallo

Founder, Culinary Nutritionist, Author, and Documentary Producer

Tony's been touted as a Man on a Nutrition Mission™. His passion is helping people achieve healthy sustained weight loss. He has been on the journey himself. Tony is an avid proponent of eating whole, unprocessed foods: using real food to flavour real food. Hence his mantra of J.E.R.F. Just Eat Real Food!

He is nutritionist, the founder of MODA Nutrition Inc., and author of "Weight Loss Never Tasted So Good Cookbook." He has a formal culinary nutrition background and is a documentary producer – creating “Follow Me” a film about sustained weight loss. 

He lost 130 pounds in 2010-11 and has kept it off ever since.

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Tony Gets It!

He's Been There Too.

Morbidly obese with a host of medical issues: Type II diabetes, hypertension, sleep apnea, gout, joint pain, constant indigestion, and acid reflux.


Change the way you look at things

and the things you look at change.”

― Wayne W. Dyer

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par·a·digm shift

a fundamental change in approach or underlying assumptions.


Tony's Shift

Tony's Shift happened early 2010 inside the change room of a Big & Tall Clothing store. He lost 130 pounds in 16 months and has successfully maintained his weight since.

He detested the reflection he saw in the mirror to the point that he removed all full-length mirrors from his home.  He cringed when he was referred to as a “big guy.” His obesity caused him to be treated as a second-class citizen.

Reality began to set in. Gaining “just a few pounds” every year, until he started to fear for his future.

He was 37 with a host of medical issues: Type II diabetes, hypertension, sleep apnea, gout, joint pain, constant indigestion, and acid reflux. Simple tasks like putting on socks, climbing a flight of stairs, fitting into an airplane seat or booth at a restaurant, and getting out of bed became big challenges for him. Every afternoon he would have a sugar crash, leaving him with little energy to get through the rest of the day.  He was always sweaty and tired. He began avoiding the outdoors and eventually just avoiding life.

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a thing that is regarded as more important than another.


Change the way you look at food

and the food you look will change.”

― Tony Vassallo, Founder

Image by Aaron Burden

MODA For Men

The Men's Weight Loss Blog